For event organizers
Turn anonymous traffic into qualified registrations.
Snöball is a personalized "Should I attend?" widget that lives in your event's main nav. Visitors enter their role and company — and get a verdict, a personal agenda, a cost estimate, and an email their boss will approve. In 30 seconds.
3.4×
lift in conversion
41%
more leads captured
30s
to a personal report
summitx2026.com
SummitX 2026AgendaSpeakers Should I attend?
Your personal report
Priya, this event is built for VPs of Marketing like you.
87
FOMO score
out of 99
out of 99
4 sessions match your goals
6 exhibitors solve your stack gaps
Cost breaks even in 2 deals
The problem
Most event sites are brochures. They tell. They don't convince.
~2%
Typical event landing-page conversion to registration.
68%
Visitors who leave without knowing if the event is right for them.
40%
Intent lost because the visitor can't justify the cost to their manager.
How it works
One script in your nav. Three steps for the visitor.
01
Embed
Drop one script tag in your event site's nav. We render a 'Should I attend?' button that opens an overlay.
02
Visitor inputs role + company
No signup. No name required. Just enough context for our AI to personalize the report.
03
Personal verdict + manager email
FOMO score, matched sessions, exhibitor recommendations, cost estimate, and a pre-written approval email.
For visitors
Everything they need to say yes — and to convince the boss.
Personal FOMO score
0–99 score showing how well the event matches their role and goals.
Matched sessions
AI picks the 3–5 sessions most relevant to what they want to learn.
Exhibitor recommendations
Which sponsors solve the visitor's specific stack or strategy gaps.
Cost estimate
Ticket, flight, hotel and meals — an all-in number they can bring to their manager.
Manager-approval email
Pre-written email with the FOMO report and cost math, ready to send.
Peer social proof
'12 other VPs of Marketing are interested · 4 have registered.'
For organizers
Convert more visitors. Capture intent you'd otherwise lose.
Lift registration conversion
Visitors who use Snöball convert 3.4× more often than those who don't (averaged across our pilots).
Capture warm intent leads
The 'I'm interested' button captures role + company from visitors who aren't ready to register yet — your remarketing list.
Peer-role analytics
See which job titles, industries, and company sizes are showing up. Tune programming and outreach accordingly.
Sponsor & exhibitor proof
Show exhibitors exactly how many qualified visitors are being matched to them. Up-sell premium placements.
Embed
One line of script. Zero design work.
Add the script tag. We auto-inject the button into your nav, match your brand, and handle every visitor interaction. Works on any CMS — WordPress, Webflow, Squarespace, custom.
- Matches your brand colors automatically
- Mobile-first overlay UI
- GDPR-safe — no PII collected by default
- Webhooks for your CRM
<!-- In your event site's <head> -->
<script src="https://cdn.snoball.app/embed.js"
data-event="summitx-2026" async></script>
<!-- In your main nav -->
<button data-snoball="open">
Should I attend? ✨
</button>
Pricing
Per event. Per registration. Per result.
Flat fee per event, plus a small per-incremental-registration share. We only win when you do.